BRAND STRATEGIST
Retail Distribution
Sales
End-Client Experience
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International Profile
3 nationalities Italian, French, Swiss. Based in Geneva
Lived in 5 countries, Norway, UK, the US, France, Switzerland
Winner of an American Express ‘President Club Award’ for the elaboration of strategic plans
11 years Bongénie Grieder – Luxury Retail Actor
Loyalty Card operations – CRM - Marketing – Sales
Head of Purchasing Beauty
Winner of a ‘Gold Award’ with Ogilvy for a direct marketing campaign
15 years American Express
Creating strategies EMEA – Launching Card in New Markets – Marketing – Responding to Airport Tenders
Winner of a travel retail airport tender at Vienna Airport
ESSEC Paris Diploma
Reached double-digit sales growth in the retail beauty segment
Fluent in 5 languages
English - French – Italian – Spanish - Norwegian
Signed 20+ international brands contracts when in charge of the Beauty sector
YOUR BRAND LIFE - MY SPECIALTY
Distribution
Commercial development
Client experience
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A VARIETY OF SERVICES
Sales & distribution
mapping out distribution, identification of opportunities, contacts making, contracts negotiation, signing new doors, contracts implementation
Staff training & incentives
sales training creation, training session animation, sales incentives set up, sales feedback
Merchandising
point of sales merchandising recommendation, implementation, adjustment
Sell-in – sell out performance
analysis of sales performance, versus monthly objectives, per collection and major sales push, identification of improvements, fixing issues
Client experience
mapping the brand perfume journey, cheat sheet options, driving brand differentiation and client satisfaction
Client event development
concept creation, press event, press releases, conduction of interviews
Annual marketing plan construction based on the retailer fundamentals, opportunities and tactical promotion actions
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SPECIALISED IN PERFUME & BEAUTY
Luxury perfumes (personal and home)
& Cosmetics brands
Start-ups, international established brands
Brand selector & Panel animator for Esxence
Milan based niche perfume trade fair
Content editorialist & journalist for Essencional
Digital site dedicated to beauty
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