ESSENCIONAL ARTICLE  - MIZENSIR PERFUMES

COMPANY:   Mizensir Perfumes, Switzerland

SITUATION:  Alberto Morillas, master perfumer at Firmenich, is not well known as his own brand creator alongside his daughter

ANSWER:    Creation of an article focusing on the 3 brand pillars

Double M Mizensir x Morillas a Geneva family clan intensely passionate about creating perfumes. Swiss Double Cream is the finest. Of course.

Mizensir Genève is fueled by a passion for making divine perfumes. Mizensir equals Morillas, a Geneva family with the Swiss quality dear to their heart. Alberto, the acclaimed Firmenich master perfumer and his daughter Véronique are telling us their brand story and secrets. A very special duo performing magic tricks for us.

Question: can you elaborate on the art of perfume creation seen by Mizensir, or by the ‘magician of scents’?

Véronique: For us, a fine fragrance is achieved when 4 elements are combined. First, raw materials must be top quality. Second, the emotion triggered by the scent needs to be there. Third, perfection must come to mind since our scents have had a long development process. Fourth, seduction is key as our clients have the final say.

Alberto: I always say each perfume must have a soul. In my mind, that soul comes from a melody like a song tune. This inner-core element is the intimate personality of the perfume. In addition to this piece of harmony, I want my perfumes to surprise, to intrigue. Finally, my goal is to please people to bring them a piece of ‘light’, of joy always with a high standard of quality…

INCISION CARE SERVICES

COMPANY:   Incision, Netherlands

SITUATION:  Too complex and long presentations to generate prospects for the sales teams

ANSWER:    Creation of a One Pager

Incision Academy: The broadest e-learning platform to validate and enhance OR staff education

What it is: A comprehensive learning platform for all healthcare professionals to consistently produce best-in-class performance while optimizing productivity.

The OR double challenge: Staff turnover requires significant training. Medical innovation brings more change and complexity. Teams must constantly learn to stay up-to-date and reach performance requirements.

The tough double-hit: High costs, €3-6Mp.a. per hospital, and poor care quality, 2/3 of ORs have delays; OR performance is too often unsatisfactory.

The burning needs: Fix all staff skills gaps, deliver extensive ongoing training, measure and validate competence, increase patient recovery, ultimately produce costs savings and improve OR success.

The solution: Incision Academy provides a broad learning curriculum with interactive 3-D anatomy, large video portfolio on medical devices, surgical procedures, and skills. Automated test certifications further consolidate and validate learnings acquired.

Why it is unique: An entirely customised programme for every staff focused on improving knowledge. Excellent for fast, bite-size learnings as well as progressive and broad topics, covering all staff profiles, learning needs and specialties.

Gain knowledge on the accredited platform: Explore the interactive video-based Academy.

Academic Institutions Collaborations and Accreditations

HEAD of PURCHASING & SALES at Bongénie Grieder

COMPANY:   Bongénie, Switzerland

SITUATION:  Missing niche brands to attract our clients

ANSWER:     Exclusive contracts signed with international brands

Montale - Mancera

Ex Nihilo

Ormonde Jayne

Akro Fragrances

Matière Première

Nasomatto

Mizensir

Cire Trudon

Parfums de Marly

Roja Perfumes

Ella K

Parfums de Nicolaï

Chantecaille

Susanne Kaufmann

Jules & Mad

Welton

Luxurious perfumes and cosmetic care products

The latest trend

Exclusively at Bongénie

Offered to a unique clientele

In a new luxurious and soothing space

With a competent and personalized service

The undisputed expert in the field of perfumery, where to find unique products at attractive prices and with a superior quality of service.