ABOUT

Laurence loves to solve brand cases.

She is committed to the success of brands along their life cycles. She nurtures brand assets, kick-starts distribution for new brands, reboosts international expansion for existing ones, and revitalizes mature brands. Having been in charge of buying brands for more than 6 years, she knows how to encapsulate a brand's uniqueness in a condensed and structured form to reach immediate high levels of both appeal and commercial impact.

She uses her talent in articulating thoughts when signing up new contracts, coming up with new ideas, writing content or animating panel discussions. Throughout her career, she has held marketing, communication, sales and strategic planning jobs. After graduating from l'ESSEC, she worked 15 years at American Express in a variety of countries and roles and 11 years in retail luxury for Bongénie in Switzerland.

She has become an expert in the beauty industry. But not only, in 2021, she decided to learn the health sector. Branding strategy is her specialty. Client personas and client experience, her passion. Commercial development, her base camp. Content creation and communication, her natural setting. Her clients consultancy missions take her into a variety of market routes and languages. Her mastering of 5 languages is a unique advantage.

Her favourite book is the Pyramid Principle by Barbara Minto, the quintessential of a person who has clarity of mind.

HAVING BEEN IN CHARGE OF BUYING BRANDS I KNOW WHAT MAKES THE DECISION CUT, SO I

Listen to the client

Understand the specific needs

Understand the client's universe

Do the homework needed to have the knowledge

Configure his strategy

Encapsulate strategy into a clear, winning solution

Business focused

Experience in sales, purchasing and marketing for 20+ years

Deliver results

Drive actions and reach ambitious goals

Share an enthusiastic smile

Personable and professional

• SYLVIE LODAY

Cofounder & CEO at Ex Nihilo (Paris)

"I worked directly with Laurence for several years as the owner of a perfume brand that Laurence was buying for Bon Genie.

It has always been a real pleasure to work with Laurence, she is a great leader, has a wealth of experience in the beauty industry, she is driven and passionate."

• CHIARA DI LELLA

Head of Communication, Hôpital de la Tour (Geneva)

"Working with Laurence is a unique opportunity to enrich a project with a critical eye and a sensitive and strategic approach to communication. Her expertise is a real added value in the efficient development of a project, and her experience deserves to be exploited without moderation!"

• SÉBASTIEN TISSOT

Founder of Nissaba Perfumes, Firmenich sustainability & procurement expert (Geneva)

"I have been exchanging several times with Laurence on perfumery trends, retail success factors, consumer appeal to niche fragrances and current olfactive trends. Laurence is able to combine product expertise and a passion for the industry, while being very accurate in her assessments.

It was particularly interesting to hear her views of brands DNA, value proposition, product development, and overall the whole brand story. I could learn from what works to drive retail sales, through appropriate marketing and sales management."

• MATTHEW GOWAR

Founder & Creative Director at Range Left (London)

"Laurence’s professional endorsements speak for themselves, but in addition to those I would add that it is rare to find an expert at the top of their field who is as personable as they are professional.

Laurence seems to have a way of keeping the raw passion that exists at the offset of a project alive through the complexities of its strategy and evolution, distilling and concentrating its energy, where it could easily become diluted. I think you can only do that if, like Laurence, you have a personality which fits hand-in-glove with knowing your subject like the back out your hand."

• MAIADA EL KHALIFA

CEO at Datopian, Founder & MD at BoomLeap Consulting (Paris), HEC Paris EMBA

"It was an extremely gratifying process working with Laurence for my brand strategy. She is well versed in the luxury perfume market and knows it in and out. Plus is very dedicated, professional and pleasant to work with.

A truly fun and enjoyable experience unfolding creative, edgy and catchy ideas and storylines with her. Her work is structured, 'up with the times', valuable and she simply nails it! I highly recommend Laurence for a strategy that is ready to make a big difference in this saturated market of today"

• SILVIO LEVI

Essence & Essencional director, retailer, distributor and perfume brand creator (Milan)

"I met and dealt with Laurence years ago. She is now a contributor at my Study Center www.essencional.com because I know her expertise, her passion, her commitment in promoting Artistic Perfumery.

She has numerous contacts and she deserves all the high reputation she built up in a long professional story.

She is a great reporter, she writes really well and her articles & interviews are really giving more and wide knowledge of what is behind the curtain in our magic world."